Episode 96. Would you put your hand in the fire….If LinkedIn asked you to?

The Bizarre Behaviour of LinkedIn Users!

Welcome to episode 96. Christmas seems a distant memory and I am very much into the swing of things again now.

NEWS

LinkedIn Publishing. What happens ‘post a post’!

Really interesting and revealing LinkedIn post from LinkedIn top publishing man Daniel Roth about what happens when you press ‘publish’ on your new LinkedIn post.

Key points for me are:

  • LinkedIn now accept that it’s OK to connect with someone you ‘want to interact with’ rather than insisting you must ‘know them well’.
  • A post always appears on the home page feed of ALL of your connections presumably at the time it is posted (timing is therefore very important).
  • An algorithm filters out suspected spam by looking for keywords associated to jobs or events. These posts do not trigger a notification.
  • Notifications are only posted to ‘strong connections’ determined by leveraging the connection strength score from the LinkedIn cloud service. Cloud service maintains connection relationships between members. This must be based on activities (profile views, messages, post/update/group interactions) and similarities (industry, company, groups etc).
  • Quoting your post to tip@linkedinpulse on Twitter will increase your chances of getting into a channel.
  • There are now 66 Pulse channels including new country / location ones.

Winbusinessin Podcast

Next Tuesday’s new episode will be covering the 5 essential skills for creating great content;

Writing - People - Video - Audio - Visual

Why not subscribe to the show on iTunes or go to Winbusinessin to listen to the first 2 episodes?

COMMENTARY

Are we lazy or just very reactive with regards to LinkedIn?

Why are LinkedIn users so keen to use canned responses such as ‘great post’ or ‘Congrats on your anniversary’?

I think it looks terrible but that isn’t really my point, I’m more interested in why these messages seem so tempting to people. Any suggestions please leave a voicemail or email me at mark@linkedinformed.com

Suggested replies (such as I see when using Google's ‘Inbox’ app) are highly effective and useful but LinkedIn’s version seems very crude - yet clearly popular!

 

Finally I am still keen to gather more ideas for episode 100 (it’s fast approaching). Is there someone you would like me to interview? Perhaps a previous guest or someone who you have heard on another podcast.

Drop me a line at mark@linkedinformed.com


Thank you so much for listening, I really value your support and interest.

As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.

Help me to promote the podcast

It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.

If you are not sure how to write an iTunes review I have made a couple of videos on how it can be done on desktop or mobile.

Until next time.... 

 

 


Subscribe to the show by clicking here >>>

You can also follow the show on TuneIn
or Stitcher Listen to Stitcher