- The UKPod14 conference was a great success and the keynote speaker was Jason Van Orden from Internet Business Mastery.
- This podcast is unlikely to be found on iTunes until we receive more 5 star reviews. If you enjoy the show please help out by submitting a review. This video explains how it is done.
- You can now subscribe to this show on TuneIn. Click here
- What are you doing when you listen to the show? Darrel Griffin is doing his ironing!
- Tune in next week to hear the full story of the LinkedIn sex pest!
- Question: Why do people view profiles anonymously?
Another idea I got from the conference was to publish a full transcript of the show. There is no need to read this if you have listened to the show but the written format may suit you better so here it is;
Hi! This is Mark Williams, welcome to episode number 29 of LinkedInformed. Let me tell you what LinkedInformed is all about. I believe that being successful on LinkedIn is about being consistent and regularly active engaging with other people on LinkedIn. And of course most of us know that but actually putting into practice is something completely different. We have many other things that distract us and it’s easy to find a couple of days have gone past or maybe even a week or maybe even two weeks and we’ve not really used LinkedIn and spoken to anybody and done anything.
So the purpose of this show amongst other things is to have a constant reminder so that you listen to the show and you hear me talking about LinkedIn and various things and maybe some tips and maybe some ideas and maybe some discussion. And hopefully that kind of stimulates you to then start to use LinkedIn a little bit more because it’s through that that you find that you’ll get more success with it and that’s really my aim with this show. Okay, so I'm moving on to the agenda for this week’s show.
I've got a few things that I want to go through with you that you may recall that last week I told you that I was going to the first UK Podcasting Conference at the weekend which is not strictly LinkedIn related subject but I thought I’d share some of the things that I found out and learned from that. That’s really enjoyable actually. I've got some news pieces, some news about LinkedIn and some also news about what I'm doing. And I've got a little bit of feedback which is quite an interesting little piece from a listener who was just talking to me about where he listens to the show.
And I'm writing a blog at the moment. When I say I'm writing, I haven’t actually started writing it. I am researching, how about that, researching a blog, that sounds all very like a proper journalist and everything, doesn’t it? But this week I came across something rather interesting and I want to share that with you and talk about it a little bit today but probably in next week’s show in more detail. And then I have a question from somebody regarding privacy settings. So without further ado, let’s now talk a little bit about this conference before we do the news.
So It was held in Birmingham on Saturday and there’s all kinds of people that you can imagine from all sorts of different podcasts. Actually I was quite surprised that a reasonable percentage of the people that were there were not actually producing a podcast but were thinking of doing so. I would say probably about 40% or over 40% of the people there were actually people that were thinking of starting a podcast. So I kind of felt a little bit like I was a bit of a veteran on episode number 29!
But I certainly realised as the conference went on that I had an awful lot to learn, one of those particular points for me was how to attract new listeners. I mean, we’ve got a reasonable number of listeners to LinkedInformed but it’s not kind of numbers that some people I know get. So I was quite curious to know how people were attracting a wider audience. I think a lot of people that listens to this show come to it because they know me or they are LinkedIn connection. So I was quite interested in how people publicise their shows and it all comes down to apparently, more than anything else about the iTunes directory.
The iTunes directory is by far the number one directory to get listeners and although be some of your listening through Stitcher and possibly even this week through TuneIn, TuneIn. I recently published to TuneIn. This also came as a result of the Podcast Conference. So TuneIn which you can get an app for your phone on TuneIn as well, apparently TuneIn and Stitcher are more likely to be found in car models, apparently in the States, all car models are now being produced with podcasting built in to the audio system and a lot of them are Stitcher and TuneIn rather than iTunes for some reason.
So, pretty important so I've decided to publish to that platform as well. Anyway, I'm going off track a little bit there but I want to mention that. So, anyway, back to five star reviews on iTunes. iTunes is by far the key directory. And what basically happens is that you, to be spotted, for someone to find you, if they were searching iTunes, if you went to iTunes and searched for a podcast about LinkedIn and just put LinkedIn in, you would now find me. And that’s one of the problems in that you couldn’t actually because rather stupidly because the title of the podcast is LinkedInformed.
That of course isn’t the word LinkedIn and that was pretty important to have in the title and so I've changed the title in iTunes slightly. And so it’s actually very easy to find it if you search for LinkedIn. But what happens if you're just browsing which is what a lot of people do. You weren’t going to find my podcast and you still won't actually because we haven't gotten enough five star ratings. Now, I've always sort of taken the view with ratings that, you know, if people like the show, they’ll give us a rating, you know.
And I've been, you know, I'm not saying this as a kind of having a go at anyone here but I was a little bit surprised that I'm not getting that many ratings really and I thought maybe people aren’t enjoying it or whatever but people always tell me they are. Anyway, that mystery was solved at this conference because basically what they were saying is that iTunes made it unbelievably difficult to write a review. It’s quite tricky, it’s not straightforward, it’s certainly not intuitive.
So they said make a video that shows people how you do it and then put it out there and ask people for five star rating. The thing that I didn’t realise is that a five star rating is really all that counts. Four star rating you as well not bother apparently. It’s only really five star ratings that count but the only way you're going to get founded in the directories are, well, one of three ways, you have a lots of listeners, a lot of subscribers or a stroke and a lot of five star reviews. And of course the other two, you're not going to get unless you get lots of five star reviews.
So it really comes down to reviews more than anything. So I'm pleading, I'm not really but I have produced this video and I’ll put a show, a link in the show notes. So if you're not sure how to do an iTunes review and you do want to review the show, of course you don’t have to but if you do and so that more people can listen, then it shows you exactly how you do it. And hopefully through that we’ll get a few more reviews and then it will be easy to find and then we’ll be able to build up a number of listeners. That’s certainly my aim anyway.
That was an interesting thing. The other thing that came out of the conference was the keynote speaker, a feeling anyway, this sort of, I want to go through the whole thing because let’s say it’s not related to LinkedIn but there was a guy called Jason Van Orden who runs a business and a podcast in fact called Internet Business Mastery which I have heard of before actually. They do sort of online courses for, you know, internet businesses. And but I've never actually listened to the podcast.
Anyway look, the reason I'm telling you this is this guy was amazing. I mean, seriously, I was really impressed. He was so charismatic and he just stood at the front, no PowerPoint, no notes and just told a few stories and it was brilliant. He’s one of the best speakers I've ever seen, full stop. I've seen quite a few speakers in my time and this guy, I wouldn’t have said he was billed as a great speaker, I've never heard about him before. If you ever get a chance to see this guy talk, he is brilliant.
But also if you're interested in that type of stuff, i.e. making money online and internet businesses and he is not cheesy or tacky or encourages you to do things that are unethical. This has been a part of my challenge with internet business that, you know, you go down a lot of roads as I found that leads you into an area that you feel uncomfortable with, but Jason Van Orden is not like that at all. And him and his business partner run this really highly ethical but really effective Internet Business Mastery podcast and business as well but it started as a podcast.
So, have a look at that, look on iTunes, look for Internet Business Mastery. It’s a great podcast. I've listened to a couple of episodes since and really enjoyed it. So that’s the feedback from the Podcasting Conference and I've come back with loads of ideas, one of which actually which I'm interested in any feedback from you on this. I haven't decided 100% on this but let me throw it low and see what you think. One of the things that Jason Van Orden was talking about is, is that you need to understand the avatar if you like, the personality profile of your listeners.
You really need to get the grips with who they are, that way you can produce a better show for them. And I sat there, I thought, do you know, I'm not sure, that I mean obviously they were all LinkedIn users, I take it, I’d be surprised if you're not. But then you probably, you know, some of you might be recruitment backgrounds, some of you might be in a sales background, some are business owners, I mean there’s probably a massive range of industries.
And so as I was thinking, I was, I don’t know really and I was probably, as a rough guess, it’s people that are pretty enthusiastic about LinkedIn the kind of nature of what we talk about on this show would probably attract and keep listeners who are people that are genuinely very interested in LinkedIn and probably use it a fair bit. So, maybe if I was to summarise, I might describe a listener, you, broadly as a LinkedIn enthusiast if you like, so that’s how I was trying to define it in my mind, in my notes.
Then I thought to myself, but the problem there is that there’s probably some people that don’t fit that category who might actually find some of the content a bit overwhelming, you know. When I'm talking about some things, they might, oh I don’t even understand what he is talking about here. I just need to know how to use LinkedIn. So the idea was perhaps to set up a new podcast, start a new podcast in addition to this one, but in addition to this one, that really is much more for a basic kind of starter user really.
Someone that’s on LinkedIn probably but not really using it which let’s face it, is the vast majority of people. And then the idea being go through it step by step, you know, and that will be more about tips and help and advice that it will about discussion, probably going to be less interviews and that type of thing, aren’t really fully understood it but it just strikes me that I think I might be trying to cover two wider range of people with this podcast and I'm either going to bore you or confuse you and so I probably need to split that audience down.
Let me know what you think, that’s kind of just an idea at the moment really but I’d be really interested to learn, you know, to hear what you’ve got say as a ways, LinkedInformed.com and when you go to the LinkedInformed.com, you see on the right hand side, there’s a little microphone actually I see blue now, I've changed the color of it to make it standout a little bit more and a little pop-up box comes next to it now to try and encourage you to use it, Kyle used it last week so hopefully the floodgates will open and I’ll get lots of voice messages.
But if you don’t want to do that, you can always drop me an email Mark@LinkedInformed.com but I really would appreciate any thoughts you have on that or anything else to do with the show, of course. Right, so that’s it for the Podcast Conference, they're not strictly LinkedIn so apologise about that but I thought you’d be interested. Let me now tell you about the news this week.
So the biggest piece of news this week is that a very senior executive at LinkedIn has resigned. Deep Nishar who is I think officially the Senior Vice President of Products and User Experience has left after six years in the business. Now, that’s a pretty long time and he has been, yeah, I think it was a guy they recruited from Google in the first place. And I believe he has been pretty instrumental in LinkedIn over those years particularly in the last four years or so. Now I don’t know how true this is but there is, someone said in a forum that I'm a member of that they thought that he had a particular emphasis towards mobile.
And maybe it’s his mindset and attitude that has led to mobile being what it is which frankly is not good enough in my opinion and I know many other people’s. But this whole kind of philosophy around mobile potentially could have been his idea. Well, we’ll have to wait and see. He is not saying where he is going as such and not really giving any clear reasons. I’ll put a link to his blog post, you know, that he has put out which obviously would have been signed off by LinkedIn, it’s all kind of, you know, communications have had a hand in it.
But it doesn’t really say a lot to be honest but, you know, you can only speculate as to why this has happened and whether it’s a fall out or who knows but it’s always a bit odd when people leave and don’t say where they're going. It might be that he’s got a job and he’s been headhunted for that but he is not allowed to announce that yet. You know, how these things go when people leave but certainly there is no doubt that this is a key player and someone who has been a big influence over LinkedIn in terms of the direction, the design of the site.
And a lot of the kind of, I think if you, the way I look at it and the way I've increasingly viewed LinkedIn from a merchant points of views that Jeff Weiner is the strategist, the big picture guy. I think that’s he’s real strength and he is very, very switched on, on that front. And he talks about this world economic graph and all that kind of stuff. Deep Nishar is more of the, sort of the user experience. So he is down to what we see and what we deal with, the real users like you and me, what we actually get to touch and feel on a daily basis is heavily influenced by Deep Nishar.
So, him going and that and apparently, it’s Jeff Weiner that’s taking over his role. I mean, whether that’s just a short term temporary thing until they get someone in, and again possibly indicating this has come as a surprise. We’ll have to wait and see but certainly a big piece of news but it’s one of those things that we don’t really know what impact is going to happen but we’ll keep our eyes on it and see how it develops over time. I thought that was quite interesting to see anyway.
Okay. Second piece of news is published posts. So we've talked about LinkedIn publisher quite a bit on this show. And LinkedIn have revamped they’re a fairly new feature anyway, aren’t they? But they’ve already been revamped by LinkedIn who have decided that they wanted to redesign them. So, it’s interesting really. I have been writing an email about this today which I’ll come on to in a second and looking at them I think they look better.
It’s a style thing really to be honest. I like to see pages with lots of white space in them. Simplicity works for me from a design point of view. If I go to a website and it’s cluttered with adds and links to this stuff and the other I just as hate the feel of that and it really turns me off. So I like pages that, you know, have a lot of graphics and font but nothing else, you know, just kind of nice areas of nothing. And certainly if you look at published post now that’s a good description of what they look like.
Focus, very white backgrounds, focuses very much just on what you you’ve written and any pictures that you’ve put in and very little else. On the left hand side, there is a list of other posts. Now these are posts by other people in your network. And really that’s pulse, that’s the pulse feed, that’s the full pulse feed as supposed to the top three that you normally see in your homepage. Well this is the full pulse feed that you're seeing on the left but it’s slightly greyed out, so which is quite good if you hover over it.
You know, you can click on it, it’s all links. But I like the design of that. It makes it, you know again it makes it look a lot less cluttered and a lot more clean as a result. It’s not all good news though. I don’t like something about it which is to kind of not so much the look of it. That looks great but the actual functionality here is a potential issue to us. You see, what happens is you read the post and then underneath the post is the start of the pulse. So, you'll start to that list on the left hand side, effectively the top one on that list is right underneath your post.
So it takes you from your post, if they carry on reading, they then go to somebody else’s post. Now, that could be a competitive role you know because it used to be that when we viewed these published posts then our other posts would be there as well. They're not, they are removed. There’s a tiny little link at the bottom of the post that shows how many posts you’ve done and you click on that and see them but it’s much more reduced. So, I guess what that means is the shelf life of the post has been reduced really because if they don’t see at the time you publish it and then the chances them seeing it later like, you know, weeks later is probably next to nothing really.
They could go to your profile and click on obviously you see the last three but beyond that, you know, they're going to struggle to find it, aren’t they? So, I'm not sure if that’s a particularly good thing unless of course you get into pulse. So we talked about this before but, you know, if you get a post that really gets some traction and you really start to see some, a lot of reads then what you're going to get is you just going to go in pulse and then you spread all over the place. And I did that post, it’s nearly rated 7000 that post that I did that got a really good reaction and not got anywhere near but then I duplicate that since but it just shows you the power of LinkedIn publishing.
So I think this potentially could mean even greater numbers. So that’s the upside of that feature but it is a bit of a downside that people can't see your other posts or not easily anyway. So that’s the change that’s happened this week. And allied to that, the final piece of news is that I have decided to create this new service. Let me think about this for a while actually and one of the things that people often tell me is they shared customer that I originally mentioned this to me by the way but people often say to me.
You know, one of the things that we really, founding about what you do Mark is that you keep us on the ball. So you'll tell us when a new feature comes up but of course that’s part of the reason for producing this podcast but not everybody is going to listen to the podcast and, you know, you might miss a show here and there. So, what I've done is I've created this service where you can sign up, just literally an email service. So you sign up, give me your email address and then from that point in time where it’s when a new feature comes out, I just bang an email up.
And, you know, sometimes I’d be more detailed, so I go into it in great detail, sometimes it will just be because I may don’t have time or whatever. You know, just be a quick email that just says, have a look at this, it’s changed to other thing. I'm not promising the earth with it because it’s going to take me time to do it but I think it could be a valuable service and, you know, I announced earlier this week and already quite a lot of people have signed up. So if you want that, if that’s something that’s of interest to you, all you need to go to is the web address for this is NewFeature.in.
You go to NewFeature.in, you’ll see a little video of me telling you what it’s all about and on that yellow button underneath and click on that and then that’s going to take you through to the area where you put your email address. It may, you know, I'm not saying it will be weekly, it maybe more than weekly, it maybe less than weekly. You know what LinkedIn is like, all of a sudden they can certainly make loads of changes. Basically, as soon as the change happens and assume and I've got time to do it, then I’ll send an email out.
So it could be that, you know, that could be months in between. You know in LinkedIn, that’s probably hour ago, that you know, probably get an email from me for ages and then all of a sudden you will get four within a week or something like that. All right, so that’s the news for this week. Now what I want to talk about is a little bit of feedback that I've had from a listener. So this feedback actually comes from a listener in Australia, in Perth in Australia, a guy called Darryl Griffin.
So hello Darryl, I'm sure you are listening to this. Darryl is a social selling trainer and manager and listens to the show on a regular basis. And he sent a message this week saying, I love the podcast by the way. I listen every week on a Sunday evening while ironing shirts for the following week, could make a fun status update. Where and when do you listen to the LinkedInformed podcast? I mean, do get me think and then for that interesting question, I wonder where you are now. Obviously we have Kyle on the voicemail last week saying he listens to the podcast driving to work because he has quite a long commute and Darryl listens to it while he is ironing his shirts.
I wrote back to him and said, you know, I'm a bit of sort of just in time i.e. if I need to wear a shirt that needs ironing then I’ll iron it before I put it on and that’s about it for me. But the though of actually going through all pile of ironing like I remember my mom used to, well that horrifies me. But hopefully if LinkedInformed helps him get through that tasks somewhat easier, I’ll find that tasking about easier by listening to LinkedInformed, then you know, we’re providing a good service.
So, how about you can maybe write in and tell us where you listen to this show? That’d be interesting actually because I’ll just kind of assumed that you're in the car or going for a walk or something like that and listening to it on your phone. I am still surprised of the amount of people that listen to the show, you know, by streaming it on the internet which means that you have to be sat at your computer or certainly within a Wi-Fi range to be able to listen to it because 3G is never really good enough, certainly in where I live to be able to do that.
And of course you don’t need to do that. You can use a podcast app, the free podcast app on the iPhone is perfectly okay. I use that as well as another one and just download on to your phone and that way you can then listen to it wherever you are without need for the internet. So I'm sure most of you are doing now. Anyway, write in and let me know Mark@LinkedInformed.com, or leave a voicemail from LinkedInformed.com and let me know where you listen to the show. I’ll be fascinated to know, be really interesting.
All right now, what was my next piece on my list of things to go through? Oh yes now, all right, so this is my piece of research that I've been doing this week, making me sound like a proper journalist for a second, a bit of a tease of this because I wouldn’t say too much about it, there might lots of it to be honest because I've promptly research it yet. But a friend of mine has alerted to me in fact, there is a sex pest on LinkedIn and it’s very interesting and the more I look into it and the more I dig into what’s going on, it’s actually quite interesting how this guy is doing what is he doing.
So I'm going to write a blog post about it and I’ll talk about it in more detail in next week’s show but that’s certainly been keeping me busy, I have just a little note from my friend alerted me to something and you know, before you know what you're digging into these things and finding out all kinds of interesting angles to this. So there you go, you’ll have to wait for a week until I can tell you about that but it’s pretty interesting. Okay. And the final piece for this week is this question that I received this week from Lynn Hutchinson which was all about anonymity.
So, basically what she says is, well, I haven't got in front of me actually so I’ll just paraphrase what she said but basically why the people make themselves anonymous when they view your profile? You know, is it really better than to do so why the people do it? And so I answered her and I’ll answer it for everybody’s benefit now as well by saying this, look, the first thing about this is that the default setting on LinkedIn is that when you visit someone’s profile, they are not made aware of who you are. That’s the default setting.
What they get is a kind of semi-anonymous description of you that says something like, if it was me friends and say, let’s say something on the lines of someone in the professional training and coaching industry from the United Kingdom has viewed your profile. So there’s no way you're ever going to figure out, well that’s me unless of course we’ve had a conversation and to be logical that I would have visited your profile and you’ll be able to guess it’s me and of course we sometimes can do that from that sort of description.
But it is officially a level of anonymity and the reason why so many people have that is that they just don’t know they can change it. And the reason why people do change it is normally because they click on that link on the right hand side that tells you who has viewed your profile and when you do that it says, oh well, you can't I'm afraid unless you change your own settings and encourages you to do so. But if they’ve never seen that link and have never clicked on it, then the chances are, they probably won’t even know they can change it but they would still look at profiles not realising that they are being kind of semi-anonymous when they do it.
Now either two settings are obviously one is to be fully visible which is definitely the right setting in my view, why would you want to be hidden up? You know, and this is a visibility to all. But the other setting of course is fully anonymous and this is really I think what she was referring to mostly where people are fully anonymous and so you don’t know at all. You just know that someone has visited your profile. And this is an interesting one really because I used to think myself a little bit like Lynn really that it was a ridiculous thing and, you know, why would anybody do that?
And I have actually, yeah the last few years that a couple of instances where I could see a justification for it that the first one was a recruitment business. And this recruitment business operates in the banking sector and in the baking sector, obviously there aren’t that many clients, there’s certainly so many banks our there and they all have very strict PSL which stands for Preferred Supplier Lists. And so they will say to you, if you want to do with us, you got to sign this agreement and part of this agreement is that you don’t headhunt staff from this bank.
And that’s, you know, that’s fairly common practice and most decent recruitment companies would never recruit for someone and headhunt from them as well, that’d be stupid to do it even in a small or a close sector like banking on a small sector but there not that many players in it, it’s what I mean. And but this particular company said to me, look, you know, we would never headhunt from a client but it’s a strict term of the PSL that we don’t. And I think if we visit the profiles of their employees which we would do because that’s important research.
If they say we’re looking for somebody in our accounts department then what we want to know is we’re aware of their recruited people previously and that’s obviously valuable information they kind of attained from LinkedIn and rightly so they would do that. But the problem is of course that if the said individual’s profiles they view they notice is that that person has viewed their profile and turns to their line manager and say, oh such and such from Joe Blog’s Recruiters has visited my profile today then line manager might go well, he is not supposed to do that, jumping to a conclusion that he’s headhunting but he’s not.
And that just creates a discussion they don’t really want to have. You know, so because people just don’t necessary believe them or, you know, you're creating suspicion on any way you don’t really want to even though you're completely innocent. So I get that, I get why they would want to make themselves anonymous. I don’t think in most situations recruiters need to be anonymous. I think it’s obvious really to think they do really. It kind of reminds me the old days of recruitment.
It’s a very cloak and dagger and researches, I use to ring up people and use false names and things like that, ridiculous that not required these days. And but there are occasions where being anonymous could work. Another one would be merges and acquisitions. Imagine that you are working in a merges and acquisitions company or a venture capital company or something of that nature. And you are looking at a prospect, you're looking at a company that you might want to acquire maybe.
And at that stage, you know, you want to look at the kind of key players in that company, who are they, what their backgrounds are. But obviously it’s pretty clear from your background in your profile what you do. And that might not be beneficial. You probably want to keep it under the radar certainly initially until you make a formal approach. So, again that possibly would be a good reason to be anonymous. But on the home, I totally agree that it’s a bit silly for people to be anonymous and I think the most common reason why people are anonymous, in my experience is ignorance.
And I don’t mean that in a nasty way. I just mean that when I often ask people who are anonymous, who had made themselves anonymous and I ask them well why do you do that? They normally give me an answer along the lines of well, I don’t want both of things come stalking them which is ridiculous, frankly. This is business and people do check each other out all the time and, you know, obviously you're not stalking somebody when you do that. It doesn’t make any sense but there’s that kind of natural reservation that we have within us that thinks, oh I don’t want them to think I am looking at them which, you know, I just think you got get pass that really to be effective on LinkedIn.
You want people to know that you viewed their profile because then they're going to look at your profile and that’s half the point isn’t it? So, yeah, I mean I do agree with that largely but, you know, as I say that there potential can be occasions where it can make sense. All right, that is it for this week and I look forward to catching up with you again next week. Thank you for listening to this podcast. Please get in touch if you have any questions or suggestions by emailing me directly at mark@LinkedInformed.com or go to LinkedInformed.com where you will also find links to everything I've mentioned in this episode.
If you join this episode, then please help spread the word by rating it on iTunes and by sharing on LinkedIn and Twitter and my Twitter ID is @Mr_LinkedIn. Take care and until next time, happy networking.