Episode 112. LinkedIn's Q1 Results

Welcome to episode 112.

Investors are now speaking more positively about LinkedIn Shares following a solid performance in Q1 2016. For this episode I’m going to dig into those results and find out what the real picture is.

Summary

  • Users have grown by 19% (year/year) to 433 million members
  • 106 million unique visitors per month
  • Page views have increased by an impressive 34%
  • Jeff Weiner states that the increased activity is due to the success of the new flagship mobile app which has had a knock-on effect on desktop activity.
  • Revenue has increased by 35% from Q1 2015
  • 65% of revenue from Talent solutions, 18% from Marketing solutions and 17% from premium.
  • Despite what they said last time, Sales Navigator is still included in the Premium figures. Is this because sales performance in this area has been disappointing?
  • The focus is clearly still on selling the Recruiter product plus Sponsored updates to Enterprise sized organisations.
  • SMB focus is clearly taking a backseat for now
  • The New Generation Recruiter product has been a success with 40% more profiles being viewed from search results.
  • LinkedIn are moving their Talent solutions towards a separate platform that currently has 3 products - Recruiter, Referrals and Connectifier (the latter being a complete mystery to me!) and Jeff hinted that they may introduce 3rd party products onto this platform - this would be quite a departure from their normal attitude towards 3rd party developers.
  • China is LinkedIn's fastest growing region and the new Chinese app Chitu has made a promising start.
  • There are now 7 million jobs on LinkedIn, The focus is now shifting towards finding 'active' job seekers.

 

Interesting stuff I saw this week


 

This week’s cool thing is Sniply. This allows you to engage your followers and gain sign-ups to a list through every link you share, even when it's other peoples content.

 

A question this week came from a recruiter who's asking if I knew of any workarounds for LinkedIn's dreaded 'Commercial use limit on search' that don't involve searching via Google.

The main answer is that unfortunately there is no magic solution to this problem, other than upgrading your account to a Business, Sales Navigator or Recruiter Lite account.

The key here is to understand that the restriction is not just the number of searches but also the number of profile views per month, this is about 800 and that is a figure that recruiters often hit before they reach 40 searches.

There are however, some tricks that can help to ease the problem.

  • One solution is to use the mobile app, searches on the mobile do not count and neither do profile views.
  • The second solution involves searching on LinkedIn but viewing the profiles via LinkedIn's login page from a separate 'private' or 'incognito' page where you are not logged into LinkedIn. The following video explains how this is done.
  • The final solution involves conducting the search via Alumni pages as these do not count against the limit and then viewing the profiles in the way shown above.

I accept that none of these solutions are perfect but you might find some of them helpful.

That’s it for this week, please feel free to get in touch if you have any questions you would like me to answer on the show.

Have a great week.


Thank you so much for listening. I value your support and interest.

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Episode 99. Your LinkedIn Posts need you!

COMMENTARY

With all this controversy about how LinkedIn reports its post views numbers and how it distributes published posts I thought I would share my thoughts on readership, distribution and engagement.

You can achieve better view numbers by;

  • Building your audience by doing the following;
  1. Write great content that your followers find interesting and useful.
  2. Build a strong and diverse network
  3. Ask people to follow you if a connection is not appropriate
  4. Get more profile views via activity including auto viewing
  • Engaging with other peoples content more, show people you are interesting.
  • Promoting your posts by sharing them via image status updates on at least 5 occasions.
  • Promoting your posts on other social media channels - Twitter, Facebook, Google+ etc

At the end of the day we should take responsibility for our own success with our posts and it is always most important to remember that engagement is more important than views.

QUESTIONS

1. How do you add recommendations to your profile with the new messaging system? I previously added it from the message but this seems to have changed.

ANS = Yes this has changed. You can only manage recommendations from the desktop version on LinkedIn.

> Go to your profile and scroll down to recommendations.

> Hover over the section and click on ‘manage’

> You will see the received recommendation under pending where you can accept it and show it on your profile.

2.  How do I move my main current position up to the top of my profile?

ANS = You can do this, provided both position are current (to date) by grabbing the ‘grip’ on the left hand side of the relevant position and dragging it up (see below)

Screenshot 2016-01-28 18.57.15.png

You may also need to manually amend your headline in this circumstance because it will have changed automatically when you added the new position.

I will be covering more questions in my YouTube channel soon.


Thank you so much for listening, I really value your support and interest.

As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.

Help me to promote the podcast

It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.

If you are not sure how to write an iTunes review I have made a couple of videos on how it can be done on desktop or mobile.

Until next time.... 


Subscribe to the show by clicking here >>>

You can also follow the show on TuneIn
or Stitcher Listen to Stitcher