Late last week I watched a promotional video from a LinkedIn guru claiming they could ensure you came top of a LinkedIn search result, this is not the first time I have witnessed such claims so I thought I would put together this short video to reveal the truth about LinkedIn search engine optimisation. To be fair, the search algorithm is a closely guarded secret and it keeps changing which is why I go to some lengths to regularly test what works and what doesn't. However, the one thing that always stays constant is that the size and relevance of your network is THE most important factor! Keywords, skills endorsements and profile strength all play their part but they are relatively minor roles. If it is important to you to be top (or near) of a search result then you should concentrate on building a network that gets you as close as possible (2nd tier min) to the people you wish to be found by. In addition you should ensure your keywords are listed in the following fields/sections (in order of priority);
- Job Title
- Company name (edit display name)
- Summary, experience (role description) and any other profile section.
Profile optimisation is often overrated in my opinion, it's important for sure but people get obsessed with it. If you are a jobseeker and you want recruiters to find you its critical but for anyone else, its important but not worth losing sleep over.
I am keeping a close eye on the search algorithm (exciting stuff huh?) because I expect that skill endorsements will start to become a more important factor but as it stands they pale into insignificance as a keyword when compared to words or phrases in a headline.
I will keep you informed.