How Important is Your LinkedIn profile?

Warning - here follows a blatant plug for one of my products.....but it is a really important one! It amazes me how many people underestimate the importance of a good LinkedIn profile, I often see incomplete profiles or ones with inappropriate pictures or just profiles where it is obvious that no time has been taken to make it look professional.

How many times have you checked someone out on LinkedIn prior to meeting or speaking to them? I do it all the time and I think it is pretty common practice these days (given that LinkedIn is so mainstream now it is a fair assumption that you will find most people). Well if you are looking for them you can safely assume that they are looking at you too!

In fact I know of one sales team who are measured on how many profile views they get each month, the Sales Manager has seen a clear relationship between profile views and sales activities, not just LinkedIn activities but all sales activities - the more times a salesperson makes contact with prospects, the higher the number of profile views.

So next time you call someone and introduce yourself to them, listen out for the sound of the tapping of keys on their keyboard as they put your name into a basic LinkedIn search! Also the next time you visit someone (sales call, interview etc) when you are sitting in reception waiting to see them, just imagine what they are doing at that precise moment - reading your LinkedIn profile?

I have always covered LinkedIn profiles in my half day and full day workshops as I think they are critical for any LinkedIn user, irrespective of how experienced or how active they are.

Not everyone is going to be able to attend a workshop so I have recently produced a 90 minute, comprehensive video tutorial which takes the viewer through every section and stage of building the perfect LinkedIn profile.

There are 8 sections covering the following;

  1. Introduction, settings and profile picture
  2. Basic Information section (name, headline, industry & location)
  3. Experience & Education (inc LinkedIn Alumni)
  4. Recommendations
  5. Creating links (website, Twitter, public profile)
  6. Adding sections and applications (Slideshare,, publications and more)
  7. Summary section and skills
  8. Finishing touches (additional information, contact details & moving sections)

The length of each section ranges from 6-18 minutes and all are designed to walk you through in detail the necessary steps required to produce a really effective profile.

You can work through this programme at a pace that suits you, simply log out and back in whenever you wish using your unique username and password.

If this is of interest you can buy your unique login details for just £24.99 by clicking here or please feel free to forward this to anyone you know who could benefit from this tutorial (I am sure we all know plenty of users who need to improve their profile!)

I have produced video tutorials and tips on my YouTube channel for a few years now and the response has always been great, this has taken me weeks (actually maybe longer!) to produce and edit and I am really happy with the result.

Let me know what you think.