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LinkedIn Training for Business Development

Are you on LinkedIn, have a basic profile and few connections?

Are you thinking - "This could be a powerful tool but where do I start"?

Then Linkedin Essentials is for you!

There are now over 58 million users on LinkedIn, the number in the UK is now nearly 3.5 million and this number is growing rapidly in fact in the time it takes you to read this another 100 new users will have signed up! In the UK alone there are on average 100,000 new users every month!

The average LinkedIn user is 41 yrs old and has 15 years experience - the majority being key decision makers in their businesses. In other words this site is populated with people who may be great contacts for you, either directly (potential customer) or indirectly (they may know a potential customer).

Most executives these days understand the benefit of having a wide network of contacts and traditional face to face methods are limited - simply because we haven't got the time to spend hours attending events to widen our network!

LinkedIn can allow you to reach out to literally millions of contacts and through these connections you can achieve success in the following areas;

Business development - find and be found by new customers
Business opportunities - find and be found by new partners who can assist your business
Sourcing - find and be found by new vendors and research their capabilities
Brand awareness - how to spread your message and build your personal and professional brand
Passive job seekers - How to be found by potential future employers/recruiters without openly publicising that you are a jobseeker.

We run two half day workshops which are designed to follow on from each other;

This half day workshop is suitable for relatively new users who need help with getting started. The agenda covers the following;

Linkedin Essentials

Introduction to Linkedin - how the networks works and what that means to you.

Examples of Linkedin success stories - what can be done.

Building a network - issues to consider, LIONs & who to connect with, how to connect and how to avoid IDK problems.

Groups - what they are, why they are important and how to get involved.

Account & Settings - how to make sure you reveal what you want to.

Netiquette - how to ensure you don't upset other users and how to avoid account issues.

Basic searching

Linkedin Mastery

This half day workshop follows on from the Essentials course and covers the following for more advanced users;

How to 'network' effectively and increase your visibility inc' effective status updating

Setting up and running your own group

Recommendations. Why they are important and how to use them.

Email signature, Browser toolbar & Outlook toolbar

Polls and Answers

Advanced searching

Applications - Box.net, Amazon reading list, Blog links, Slideshare, Company Buzz and My Travel.

RSS Feeds

Linkedin Events

Both workshops are priced at £197+vat each or book Essentials and Mastery together and save £47

LinkedIn for Business Development workshops. If you are interested in any of our courses click here to register your interest.